So in addition to splitting its streaming and DVD packages, Netflix is
renaming the DVD service "Qwikster".
I can't even say that name with a straight face. And what makes this seem like even more of a stupid marketing decision ... who are the people who are going to be having to deal with the name change? Probably people who don't do a lot on the Internet, so ... people like my parents and my grandmother. I don't want to put my grandmother down here, because she actually deals with change pretty well for someone who's 80, but THINK, NETFLIX, THINK.
Also, the two websites (Netflix and Qwikster) will be separate, so if you want to know what your viewing options are for a given movie, you have to search in both places. Nrgh.
I can see why Netflix wants to boost its streaming side, but as a customer I'm mostly just frustrated. I would love to do streaming-only (I really prefer that to the DVDs), but of the movies and TV shows in our queue, probably less than a third of them are available streaming. It just makes
more sense to take the DVD option; why sign up for streaming if I'm not going to be able to watch most of what I want to watch?
ETA: Although
bironic offered
this link which kinda ... makes sense out of it. Sort of. It's fascinating reading, anyway.
ETA2:
Another useful link (with a different but also quite sensible explanation) supplied by
torachan.