sholio: a red cup by a stack of books (Books & coffee 2)
Quite a bit of my reading over the last couple of months has been nonfiction about marketing and running a small business. My year's theme is sustainability and reinvention: learning how to do this business in a way that makes decent money and doesn't burn me out. I've had some misses, but I felt like I got useful insight (for me personally) from these:

Write to Riches by Renee Rose: I am deeply annoyed that one of the most personally useful books I've read in the last few months is a book on manifesting. (For those who don't know, manifesting is big right now in the indie writer community; it's a philosophy that involves nurturing the correct energy to energetically attract/manifest the things you want from the universe. In other words, if you want a new house, tell the universe that you want a house and really believe in getting a house and it will give you a house.) I don't believe in the energy side of it at all. But ...
more on that the positive thinking, forward-looking, "seize the opportunity when it comes along" mentality of it has actually been very helpful for me on a purely non-metaphysical basis. Similarly, manifesting philosophy is big on clearing "energy blocks" that prevent the energy from flowing freely through you, but - once again I am deeply annoyed that this is so useful - on a non-metaphysical level, it involves identifying the specific beliefs that are stopping you from going out and getting a thing you want, and going, "Well, is that a rational belief to have? What's the basis of it? What if I didn't believe that? What if I tried anyway?"

From an actual best-practices standpoint, it turns out that going into a new venture, even if it's just like, doing a highway drive or something, and telling myself ahead of time that it's going to work out for the best, I'll have a good time and accomplish what I want and I'm prepared to deal with anything that happens along the way, is useful! Far more useful than dwelling on what might go wrong. To be completely fair, this isn't a huge perspective shift for me, more like leaning into my natural optimism and confidence, which I do have a lot of to begin with, at least on my more positive days. But doing it deliberately and with intent is something a bit new for me, and I like the results, so I think I'm going to keep working at it.

I ran into a summary of the useful-for-me aspects of manifesting somewhere else, not in this book, which is basically (paraphrased from memory): if you really want a duck, and you spend all your time learning about ducks, and you hang out around people who have ducks and talk about ducks and start noticing ducks and tell everyone you want a duck and spend time in places where ducks are, eventually you will have a duck. Manifesting at its less energetic end is just that. Once you start really applying yourself to getting a duck, you notice ducks everywhere! Or at least you realize that if you want a duck that badly, you need to change your life in ways that are compatible with duck ownership.

(This book has a number of journaling exercises that also combine well with some other journaling practices I've been discovering via other books I've been reading, so if nothing else I might come out of this with some self-soothing journal habits too. Like writing down three successes from the day, major or minor; that kind of thing. Or asking your subconscious to help solve a problem while you sleep. I'm not doing any of this regularly, but I'm kicking around the idea of doing more of it, and more often.)



Slow Productivity by Cal Newport: This book is on pacing yourself to avoid burnout. I don't know how personally useful it's going to be for me, but I enjoyed reading it - there are also quite a few actionable suggestions in the last section for putting this into effect as a creative person - and I think in particular, this book is reassuring as a reminder that you don't have to be on the go all the time to get anywhere. Fallow periods and taking the time to do something right from the beginning are just as important as rushing through to the finish line, and this is not only a reminder of that, but it has a number of useful case studies of creative people who played the long game well. And sometimes intentionally making less money and enjoying life more is the right choice. As indie publishing can be geared towards sellsellsell at all times, this was a nice antidote to that.

10x is Easier than 2x by Benjamin Hardy & Dan Sullivan: This is a book with a caveat, which is that it's based on this one self-help guru's "get ahead faster" (and pay me money to find out how!) shtick. But it actually did give me quite a bit of food for thought. The idea here is that, as a creative person trying to make a living or a small business owner, incrementally improving your business/creative life by making small improvements to what you're already doing is actually more difficult and less productive in the long run than learning to make big sea-change shifts to discard what didn't work before, embrace the best of what you've already learned, and level up rapidly. (And be happier, work better, and enjoy your life more.)
More on thatBasically, you can go on making small improvements to things you're already doing - or find ways to toss/eliminate/outsource everything that is cluttering up your creative life and embrace the aspects of it that you really want to do more of, to lean into what you really want to do rather than being sucked down by minutiae and aspects of creativity/entrepreneurship that you don't enjoy.

This book is largely aimed at self-employed people, whereas the Slow Productivity book is geared more towards those who don't have as much freedom to self-pace. So they're complementary in a way. But the philosophy of both has some things in common. I think one thing that keeps coming up in the books I'm reading is: as a business owner, outsourcing or - if possible - eliminating the things you don't want to do simply makes sense. It's better business practice (why do something exhausting, that you're not that good at, that takes you away from what you really want to be doing?) and frees up more time for doing what you're good at, that you do and enjoy best, or simply having more unstructured leisure time to refresh and recharge.


Obviously the exact amount of usefulness in any of these books is going to depend on where you are in your life, creatively and otherwise, but these are hitting me in the right way for what I'm currently working on figuring out, which is how to go forward in a way that's more sustainable for me long-term than the past few years have been. My big issue is that 2022-24 burned me out so badly - not just including work, but also personal, health, family issues - that I'm only now feeling like I'm starting to get back some of the creative fire that I used to deploy without even thinking about it in the 2010s. So I'd like to keep enjoying and building on that in a healthy way going forward, and not dig myself right back into the same hole.
sholio: a book and some gourds (Autumn-book & pumpkin)
Technically the title is End of the Megafauna: The Fate of the World's Hugest, Fiercest, and Strangest Animals, but that was a lot for the subject line.

This book was one of the little indulgences I got myself for Christmas, and it's been really excellent for reading bits and pieces without having to track a plot. It has many lovely color plates of different extinct Pleistocene ecosystems from all over the world, including various islands, different parts of Africa, and several Australian biomes, in addition to the usual North American steppe and so forth that you typically see in illustrations of the Pleistocene world.

As well as a broad tour of various extinct species, the well known and not so well known, the book is a general top-level overview of theories for why the end-of-Ice-Age extinctions happened, and the evidence for and against each. I appreciate that the author works hard to present each one in historical context and give it a fair appraisal. Obviously the two main competing ones are climate change and human action, but there's also a brief discussion of others such as disease and a very fringe asteroid impact theory.

There are also a number of interesting tidbits, facts, and other details, like the sprinting owls mentioned earlier. Or a theory (obviously unproven and unprovable) mentioned in passing that I found particularly intriguing - that the (in)famous tameness of many island species, causing them to fail to flee from newly arrived humans or invasive species that are able to kill them in large numbers, might not be naivety about new predators but rather, that their passivity is an evolved, adaptive trait in response to living in a restricted environment - basically that the same suite of genetically linked changes that causes tameness and physical size changes in domestic animals is also at work on island animals.
sholio: a red cup by a stack of books (Books & coffee 2)
A few quick notes on nonfiction books I read in January, at least the ones I can currently remember.

Venom: The heroic search for Australia's deadliest snake - Brendan James Murray (reread): I reread this one after telling Rachel and [personal profile] scioscribe about it, and really enjoyed it the second time around as well. The book is about the development of antivenom for the nearly 100% deadly taipan, also including a lot of historical context (and it doesn't shy away from the darker side of Australia's colonial history, and in fact deal with it in some detail, so it contains some heavy material). I found it compulsively readable - I had actually just picked it up to reread the first couple of chapters and end up reading all of it again, having forgotten most of it in the years since I read it the first time. It's a really fascinating book. I didn't know a lot of this, including many of the specific historical details as well as how, exactly, antivenom is made.

Addiction by Design: Machine Gambling in Las Vegas - Natasha Dow Schüll: This was one that I checked out from the library after [personal profile] rachelmanija posted about it - post here. It's a book on the theory behind gambling addiction and the way that casinos gamify this to keep gamblers coming back, even to the point where it destroys their lives. It's a really interesting book with a lot of material I didn't know (even down to the basic theory of Why Gamblers Gamble - that it's not about winning, it's about keeping in a pleasant flow state). I stalled out about a third of the way in because I turned out not to have the attention span for the entire book; it's dense and full of footnotes and math, which I appreciate while also, apparently, not currently having quite enough interest in the topic to take it all onboard. But what I did read was fascinating and thought-provoking!

Unbroken Brain: A Revolutionary New Way of Understanding Addiction - Maia Szalavitz: I happened to see this book mentioned online around the time I checked out the other one, and felt that it would make good auxiliary reading - and it did! This one is very compulsively readable; it's part autobiography about the author's heroin addiction, descent to rock bottom, and recovery in the '80s, and part addiction theory. This complemented the other book very well, and also had a lot of information that I found fascinating and new to me about addiction (with the caveat that the author is mostly working off her own experience - but she's very up front about that). But honestly, what fascinated me most about this book was the autobiographical portions dealing with drug addict street culture of the 1980s. I also stalled out on this one around the 70% mark or so, once the autobio parts caught up to the present day, but there are a lot of things that were discussed about addiction and how it's treated (specifically, that a lot of the way we deal with it as a society are backwards, wrong, and aimed more at punishment than help) that I'm going to continue thinking about.
sholio: sun on winter trees (Default)
The Secret Token: Myth, Obsession, and the Search for the Lost Colony of Roanoke by Andrew Lawler.

Thing one: I cannot believe that, with a whole entire ocean to get lost in, this many people kept running into each other this many times on the same small stretch of 16th-century North Carolina coastline. I mean, it's not completely random, because a major Spanish shipping lane ran past here, but there is also a lot of "and then the Spanish just happened to drop by; it was inconvenient for everyone" and "Oh hi, Francis Drake here, fresh from pirating in the Caribbean, anyone need anything while I'm around?"

(The Spanish concluded that the British were setting up a pirate base on the North American coast to harass their shipping, which helped matters not at all.)

Thing two: These people were the worst possible people to put in charge of first contact with another continent. THE WORST. FWIW, I didn't feel like the author was condescending towards his subject - I actually hate that in a nonfiction book - it's just that his subject was really, really bad at the whole "competently administering a town in a foreign land" thing.

And then even after they managed to lose a whole entire town, IT JUST DIDN'T IMPROVE.

This book is hilariously full of things like "we sailed across the Atlantic for half a year, spent a couple of days looking for our missing colonists and then sailed back to England because there was a storm." And then I got to the modern-day archaeological parts and IT IS EXACTLY LIKE THAT TOO. Endless iterations of "we thought we'd found Virginia Dare's gravesite so we walked around in the swamp for like an hour and but it was getting dark so we left and never came back"; "follow-up emails were never returned so that's it for THOSE long-lost papers I guess"; "the developers mentioned finding European-style burials while they were digging for the subdivision but then they went ahead and built a subdivision on top of it while everyone stood around doing nothing"; "somewhere around circa 2010 it started to occur to people that maybe it would be a good idea to also search for archaeological traces on Croatoan too, i.e. THE ISLAND WHERE THEY SAID THEY WERE GOING."

I don't know if I've ever seen this many people look this hard and this incompetently for anything. Even the author says at one point, paraphrasing, that he's written several books about archaeological subjects before and What the fuck.

... I really enjoyed it, btw. The book is entertaining written and doesn't soft-pedal the incredibly brutal and bloody colonial history of early European-North American contact (at least I didn't think so), while discussing in a generally non-judgmental way (again, YMMV) how the mythologizing of the island is really more about us - those who came after them - than about the actual historical events, about cultures building their own mythology and the currently vibrant and interesting culture of the modern-day residents of the island chain, and the people here and elsewhere who may or may not be the much-changed descendants of the original colonists. Also, the entire surrounding context was really interesting and something I didn't know very much about, ranging from the sheer number of Europeans running around with their own agendas on the Atlantic-to-Caribbean coast at this point in time, to the not-unrelated British war with Ireland going on concurrently. (Basically, some of the very same people who were involved in that went on to similar actions in the Americas. I mean, if you hire a guy who is known for massacreing villages and staking out heads on pikes in Ireland, it's all going to end up heads on pikes eventually. I summarized some of this for Orion and he said, "So they put Murtry [from Expanse] in charge of the colony?" .... yes. Yes, they did, at least in Roanoke 1.0, the previous but no less disastrous version of the "lost" colony. It worked out about like you'd expect.)

Roanoke and Jamestown are both often talked about in an American political context as isolated incidents, first of their kind, rather than being indelibly embedded in a cultural and political milieu that was incredibly complex and full of self-directed iconoclasts on both sides of the Atlantic, and I think for a standalone book dealing with one small slice of the conflict, this book does a pretty good job of getting across a general snapshot of the bigger context, as well as the way it's still echoing down today in various ways.

Plus swamp-dwelling treasure hunters stuffing possibly priceless artifacts in the trunks of their cars and suburban developers burying trash bags of 400-year-old bones. I would say that some of the sheer bonkers-ness of all of this makes me believe the island is cursed, except the book makes a pretty good case for "curses" being simply the guilt and history we drag behind us.

Also, looking up more information on all of this led me to my new favorite Wikipedia caption.
sholio: (Books)
Books I am currently reading: Double Cross: The True Story of the D-Day Spies by Ben Macintyre. Spies + history = catnip for me anyway, but it's very engagingly written and I'm really enjoying it.

Popular image of spying: glamorous, competent people sipping martinis and seducing sexy enemy agents.

Actual spying: an equal blend of bureaucracy and crazy people.

At some point I need to transcribe or scan the book's section(s) on pigeons, because the pigeon stuff is AMAZING. It involves MI5 agent Richard Melville Walker ("He adored pigeons. He lived for pigeons. His reports were long, cooing poems of love.") who was convinced that Germany was going to smuggle intelligence out of the country with homing pigeons, despite the total lack of evidence for this, and deployed a series of anti-pigeon countermeasures, such as a brigade of trained falcons that only managed to succeed in taking down British pigeons ("friendly fire," the book comments dryly) and attempted pigeon double agents that quietly went native in French pigeon coops. A few choice bits are quoted here.

The "what happened to everyone after the war" chapter includes the following for Gustav the pigeon, who carried invasion news from the Normandy beach front and is the only war pigeon named in the book:

Gustav died soon after the war when his breeder trod on him while mucking out his loft.


Apparently Gustav was also awarded the Dickin Medal, the UK's distinguished service award for animals.

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